How to select best inbound Marketing agency
Selecting a right agency for Inbound marketing Agency is most tough task, now a days every digital marketing agency claims that we are best and client get confused. Here is guide to select best inbound marketing agency.
Right Team – A good inbound marketing agency must have enough team of each skill set that can give complete marketing service to client like
- story teller
- social media expert
- crm expert
- inbound marketing manager
- email marketing expert
- content marketers
- content creators
- ppc expert
- analytics expert
Skills Set – skill set is main thing you can see in team on inbound marketing agency , team must be equipped with latest skill sets trending in market . You can see skills sets team must be expert in responsive design, hosting, email marketing, content marketing, content writing, seo , website development, app development, social media marketing, crm setup, ppc, Facebook ad, re marketing and re targeting, online reputation management, viral marketing.
Experience – Experience of team members matters most , there must be at least 1 senior member in team who have all key skills and experience require to run a online marketing campaign
Creativity – Creativity is the main thing to give your customer new , a creative team is must to thing new and deliver new. A good inbound marketing agency allow you to interact with team and you can see teamwork to get idea about creativity .
Dedicated Client Manager – Ask for a dedicated client manager from agency that will give you updates and coordinate with your marketing team regarding content , and updates . If any agency can provide you weekend support like on Saturday night your website got down and you dedicated manager can fix your website in weekend that is best thing you can get from digital marketing agency.
Reports – Reports is crucial part of inbound marketing, sit with inbound agency team and discuss format of reports , matrix format report is most suitable to read and understand and you can do quick analysis like traffic, ad spend, channel wise spend, channel wise ROI, bound rates, landing pages report, crm report, lead , hot lead, organic traffic, content reports etc.