Land More Sales from Your Landing Page
Basically, a landing page can be defined as the page where customers land up after being attracted by a specific target campaign via an ad, social media or e-mail. More often than not there is a lead capture form that is behind that compelling offer. The idea behind it is to convert the visitors into leads to be followed upon. A landing page delivers a specific focused experienced for the customers to follow a clearer path.
The art and science of creating a targeted landing page that is highly effective aims at passing on information to customers and visitor without making them feel out of the place. The landing page must say 3 simple things: where they are, what you are offering them (something incredible), and its procurement steps.
Although it is tempting to go a bit too far to decorate the landing page, yet it is advisable to be simple and clean with straight and plain navigation. At times, less is more.
The given below are few tips to create an effective landing that has the potential to convert your visitors into customers, and strengthen your relationship with them.
Deliver as Promised: If posted ad talks about the advantages of a product, then make sure that the landing page immediately gives the customers exactly the same.
Deliver a Wow Experience: Deliver something valuable to your customers. They will love it for sure. It is not lame to give them what they want straightaway.
TMI is Not Welcome: Too much information on the landing only makes it congested and unwelcoming. Keep it simple and straight.
Benefit-driven Headline: The headline must mention one or the other benefit. It should be able to grab the visitor’s attention. Repeat the best features of the product and how it can help them in their lifestyle. A benefit-driven headline would indicate the best part about the product and how it can help them.
Sub-headlines: The content right below the headline is the best place to explain the main advantages of the product you want to offer. Precise content explaining details of the content is a good for marketing a product. Fewer words are more attractive. Bullet points could be even better. Use graphics or videos to explain the products to make it enticing. Too much content can become annoying and kill the mood.
Strong Call for Action: When a visitor lands on a page and shows interest in an offer, ensure they know what they are supposed to do next. Place a strong call for action at the right places. Use an effective language; by effective we mean simple and direct, yet direct. Researchers suggest that the landing pages must have buttons like “Submit,” “Register,” and “Download.” Make sure that the button is easily visible to the customer and it is big, bright, bold and blindingly obvious.
Keep it Simple: Lead generation happens when relevant information is easily available. The motive behind it is to take away the friction and irritation felt on not finding the exact information. Prune the words to simpler and essential words and images. Don’t make the visitor scroll too much to find relevant information. Keep the content less, and precise.
Add Trust Indicators: You need to prove your credibility by posting signs that you are popular among people and that there are people who trust you. Things like Testimonials, Press Releases, Security verifications, etc. build trust in customers. Also, you may provide proof of your social presence like blog comments, Facebook likes, or twitter posts. Proof of social presence is important because it depicts your credibility.
Testing: Treat your target audience with respect. Your products and services are important. So are the visitors and customers. When landing pages are in question, testing with the audience is what works best for you. The best is to try different kinds of offers and see which performs the best. Begin by trying to sell Ponds and Fair & Lovely, a see which sells better. Then try it on Sony and Videocon.