Research Your Competition with these Tools
One of the ways of ameliorating your business is by monitoring closely on the ways your competitors work. You can make improvements in your business and its marketing efforts by learning the strategies that your competitors make use of.
In case you are not aware, we take the opportunity to let you know there are a few tools both paid and free that help you research your competitor’s strategies, keywords, traffic statistics, link building strategies, and more. Here is the list:
SEO Link Analysis is a Firefox extension. It is for improving the link data from Yahoo! Site Explorer, Google Webmaster Tools and MS Webmaster Portal. Its job is to collect PageRank for the linking page. It also collects the anchor text used on the links, and checks if the link is a nofollow or not.
SEO Toolbar helps you get necessary data for research from sources like Google, link it to a domain, and the estimated influx of traffic. It allows a comparison of up to 5 websites at the same time.
Google Traffic Estimator allows you to get an estimate of the number of AdWords ad clicks and bid prices or the best ad ranking. You get all this once you enter a website.
Yahoo Term Extractor is a tool that uses Yahoo’s Search API. When you enter a competitor’s website to analyze its keywords in its content, it extracts all of them.
Google AdWords Keyword Tool is a tool where if you enter a URL, you get the idea of your keywords that are in accordance with Google. It also gives you a monthly keyword estimate which you should be advertising.
Webpage Similarity Comparison Tool compares different web pages that include common phrases and Meta tag information once you have entered the URL.
Marketing Grader is a free website grader. It grades two to three websites against each other.
Google Trends for Websites is a Google tool. Its job is to estimate the traffic rate, related keywords and relevant websites. It also compares trends of more than one website.
Open Site Explorer is link engine that has a simple design. In one go, it can compare up to five WebPages in terms link metrics, linking domains, inbound links and more. A Pro membership gives you the report of up to ten thousand links.
Compete is for those who want free competitor information on visitors and rankings. It also has a paid version which gives you the demographic analytics, traffic and engagement information of millions of websites. Through Compete you can learn about the methods used by your competitors for drawing traffic.
Majestic SEO is huge database of inks. It can go as deep as you want for analyzing a website’s link profile.
SearchMetrics analyses not only your website, but also of your competitor’s. Whether it the SEO you want to analyze or the SEM, or keywords, this tool is equipped to do it all.
URLTrends enables you to see vital search engine information of any URL. Search engine information like Alexa Rank, link popularity, keywords, and PageRank, and more is at your disposal. At no cost, innumerable trend reposts can be generated by this tool.
SEMRush gives you a list of your competitors in organic search, as well as Google results that are paid. It gives you the keywords for any website along with information related to cost and volume.