SEO Techniques for Mobile Apps and App Stores
The world of Mobile Apps is foreign area to most Entrepreneurs. App progression needs different skills than conventional web designing. The App planning and designing forces promoters to understand the limitations of different platforms and devices. But once an App is developed and ready for download, the question arises on how can customers discover it, or even know of its existence? There are, after all, millions of Mobile Apps.
Using Search Engine/Increase Visibility of the Mobile App:
Users can discover a mobile app through the various app stores as well as via keyword search on the search engines, provided the app webpages are enhanced for that objective. Perhaps surprisingly, SEO for Mobile Apps is certainly not all that different from SEO for any other digital resource or web page.
SEO for Mobile Apps and the app stores that offer them is about two things: key terms and links. If that’s familiar, that’s because it is. The outcomeof search website optimization for sites depends upon three basic concepts: getting indexed, improving articles, and developing reliability through backlinks and social networking refers to. The only difference about SEO for Mobile Apps is that it is not only the app which is being optimized; it’s the website on which the app is based.
Think of SEO of an App, like optimizing movie contents for search engines. The search engines cannot comprehend the audio or videos. Instead, the engines rely on the articles around the video file and thecontent they can crawl and use it in a way which best describes the Video file. The content on the website around the Video file delivers the important feeds thatGoogle needs.
It’s the same with Mobile Apps. The search engines cannot examine in the mobile apps to know what it does, why it’s useful or why individuals might want to download it. The content on the website around the mobile app needs to offer that information. Typically, an app will have two webpages to optimize: the app store web page and a web page on the app owner’s web page.
Optimizing Content for App Stores:
When posting an app to the various app stores, whether it’s Google’s Play Store, Apple’s App Store, or the Windows Phone Marketplace, the textual content presented with the app is crucial to the app’s success in the app store itself, as well as for search engines.
The name of the App decides the name tag and URL of the web page the app is hosted on, and impacts the key terms associated with the app. pick a name for the program that shows not only the company but also the app’s functions. For example, Groupon’s mobile app for Android is called “Groupon – Daily Deals, Coupons”in the Google Play Market. Customers looking for Groupon in particular will find the app easily. Customers looking for an app that offers daily deals or coupons will also be able to find Groupon’s app. In this way, Groupon intercepts new customers that may not be familiar with its brand but know that they want an app for deals and coupons.
The app stores also have a keywords area. Unlike conventional SEO for web sites, the search term area in the app stores does influence the searches because there is generally far less textual content to indicate importance for an app than for a conventional web page. Filling the search term area with irrelevant keywords or competitors’ names can get an app rejected from some app stores, so stick with simply illustrative keywords that indicate the objective of the app.
The classification an app is presented in is also important for users as well as browsers. In many cases an app could fit into several categories. Select the classification that best fits the apps functions, but also contains the least competitive apps.
Last but certainly not least is the details. The details area is the greatest textual section of the app page and functions in the same way to the main articles on a web page. Just like with conventional SEO for sites, the details textual content for the app should be written for the viewers and then enhanced with the appropriate keywords to attract visitors.Use words people search for as well as marketing messages in the description, and make it crystal clear that the app is offered by a reputable retailer with a trusted brand. Unfortunately, there are some imposter apps that pose as official apps and then spam the unsuspecting user’s phone with ads or bookmarks or other more malicious behavior. Linking the app store page to the official app page on the website, and reciprocating that link from the website back to the app store page, will reassure the customer that they have indeed found an app from a brand they can trust.
Optimizing Mobile App Pages on Websites:
Naturally, the app should also have a marketing page on the site it represents. For example, Victoria’s Secret’s PINK Nation App in the Apple App Store links to its PINK Nation website. The website, in turn, links to the mobile apps in the various stores. Excellent cross-pollination between the app store and the website to boost the app’s SEO but also to reassure customers that the PINK Nation app is indeed from the brand they trust rather than an imposter.
In addition to improving rankings to attract more mobile app customers, sites can also implement the SoftwareApplication microformat to entice more searchers to click through from the search engines to their mobile apps. Part of the CreativeWork schema, SoftwareApplication specifies a standard way to mark up information already on a web page so that search engines can identify it and use it to spruce up its search results. For example, Apple uses the CreativeWork schema to mark up its app web pages. As a result, the PINK Nation app shows up in Google’s search results with its icon, reviews and price displayed as part of the search results. This rich snippet, as Google calls it, creates a focal point on the search results that encourages searchers to click through to the app page.
Other than cross-linking with the app store and using microformats, improving the articles on the app’s web page on the brand’s web page is no different from improving articles on any other web page.
Building Links for Mobile App Pages:
The first and most obvious backlinks to develop have already been discussed: backlinks between the brand’s web page and the app store webpages. Beyond those, linking for Mobile Apps is usually easier than for other forms of articles because an entire environment of sites has mentioned around Mobile App. Many sites like Appolicious, AppCraver, AppAdvice, and App StoreHQ exist for the single objective of helping individual’sto find and download new apps. Some of these sites operate like internet directories, allowing app creators to publish their apps in addition to theirwebsite. Others are more like blogs, which offer details where app creators can explain detailed content on the function of the app. Regardless, objective of linking for Mobile App is to get backlinks into the app store webpages to increase their search popularity and thus get them discovered and downloadable by more individuals.
Some question which page mainly develop backlinks to: the brand’s web page or the app store webpages. If there happens to be option, the answer depends on how the brand’s web page provides the app. We will assume the objective is to improve app downloading. If the company simply provides promotion details about the app and then backlinks to the app store for the actual app, then the visitor on the brand’s web page needs two presses to go to the download. Every press symbolizes some percentage of loss in download conversion of an app. Consequently, to improve downloading the backlinks should be designed straight to the app store webpages. If the app is downloadable on the brand’s web page as well as on the app store, the way that Groupon’s mobile app are, the backlinks should definitely be designed to the brand’s web page to enhance the website SEO overall as well as the app’s SEO.
If, however, the app is being offered as link bait with the primary goal to increase links to the brand’s website and a secondary goal of increasing app downloads, the links should be built to the brand’s website when possible. Some directories or blogs won’t give app makers a choice, they’ll link to the app store or the brand’s website or both as a matter of editorial policy. When given a choice, understanding the goals for the app is critical in determining to which pages links should be built.
With the focus on articles and backlinks, it’s obvious that SEO for Mobile app is indeed very similar to SEO for conventional sites. The fact that another company has the app store web page that houses the app makes an interesting challenge, but knowing the articles elements available in the stores and the linking strategies required can mean the difference between a popular app and an unsuccessful one.