Six Steps to Survival for Search Engine Updates
Anyone who has suffered a sudden loss of web page visitors understands the frustration of trying to adjust to search engine algorithm changes. This year alone, entrepreneurs have been struggling to modify their websites following Google Panda update and a more recent change that is designed to provide users with “the most up-to-date outcomes.”
But what if, instead of struggling to recover visitors after algorithm up-dates, you stayed ahead of the game and effectively bulletproofed your web page against an unexpected plunge in visitor traffic?
If you’re ready to go on the offense, here are six actions for surviving whatever algorithm changes the search engines might make in the coming months.
- Focus on excellent, authoritative content.
The algorithms the search engines use take hundreds of aspects into consideration when determining which websites to rank first in query results. Among them are page quality, relevance to a search query, and the number and quality of inbound links.The relative importance of these factors fluctuates as search engine algorithms become more sophisticated, resulting in the changes that throw unsuspecting webmasters for a loop.
But remember what search engines value most: Providing high-quality results for their users. The “analysis of a site’s perceived value to users” is the factor that will increase most in importance in ranking algorithms, according to the 2011 Search Engine Ranking Factors, an annual survey of top search strategists from Seattle-based search engine optimization tools developer and online community SEOMoz.
So before you submit any articles to your web page, make sure it’s purposeful and thoroughly researched to maximize its value in the eyes of your customers as well as the search engines.
- Avoid “bad” backlinks.
A backlink is any link to your web page from another web page. It can be appealing to resort to easy-to-implement but low quality backlinks that brings traffic. But be aware that the search engines are on the lookout for schemes such as the “10,000 backlinks for $10” packages you’ll see offered across the Internet, and could possibly penalize you later on algorithm up-dates.
Instead, submit respected articles that people will want to share on their own websites and on social networking sites, which will naturally outcome in relevant backlinks.
- Invest in your socialpresence.
Last year, Google spokesman Matt Cutts confirmed that the search giant is using social signals, including links from Twitter and Facebook “shares,” as a ranking factor influencing where sites fall on its results pages.
That means if you aren’t dynamic on websites, figure out where your visitors like to hang out and set up profiles there. For best outcomes, commit at least 20 minutes a day to giving articles and connecting with your followers on those websites.
- be mindful of webpage structure and navigation.
Although the definition of what good web development is has changed over time, the general principles behind proper structuring haven’t.
Whether you’re building a new web page or improving an existing one, maintain a “shallow” navigation structure so all pages can be accessed in three or fewer clicks. This not only makes your content more accessible to customers, it helps the search engines crawl them. Ensure that to eliminate duplicatecontent across pages and add internal backlinks between pages so customers can easily move through your website.
- Broaden web traffic sources.
The old saying “don’t put all your eggs in one basket” counts double for your increasing traffic generation strategies. If the bulk of your traffic comes from the search engines, you’re in an unsafe position if algorithm changes in any way that decreases your rankings. You can protect your company website from this by diversifying traffic sources.
In inclusion to researching which keywords boost your website ranking, develop an email list, add social sharing buttons to your web page and become more dynamic on the social media websites where your readers live.
- Stay current on SEO-related news.
This season, we’ve seen several Google Panda up-dates that aimed to reduce the use of low-value “content farm” websites on the search engines results, affecting an estimated 12 percent of all its search queries. These changes took place moreover to the thousands of minor up-dates that the search engines create every season to try to improve the quality of their results.
Consider following seo experts on social media sites. To get a better sense of how frequently search engine algorithm changes and how often major up-dates develop on the tweaks that come before them, take a look at SEOMoz’s graphic interpretation of Google Algorithm Changes. By studying these trends and making projections, you may be able to anticipate and prepare for future changes.
Following these actions can help keep your business website busy even if your search traffic is affected by a future algorithm adjustment