How to optimize your website for mobile search?
With the invention and modification of technologies like Android and Apple i-phone, along with the introduction of 3G spectrum, mobiles are no longer just devices for communication. Its functions and usage has extended beyond the conventional boundaries. Nowadays, you get everything right from live TV to song downloads not only on your computer, but also on your “Mobiles”. Mobile search is the most “happening” thing in recent times. Therefore, web developers, designers as well as search optimizer have to modify their tactics and approach for better SEO mobile optimization.
Mobile search can be made more effective, if certain simple techniques are adopted. SEO link building services is highly depended on the accurate use of keywords. Majority of mobile users hate to type long keywords or key phrases. Even though most mobile phones have QWERTY keyboard, still many would avoid long phrases. Thus, when you are optimizing the sites for mobiles search, it is necessary to make sure that short keywords, if possible, it should be limited 1 to 2 words.
A major and very crucial factor that compels an SEO professional to adopt new techniques for SEO mobile optimization is the “screen space”. The computer screen is obviously much wider than that of a mobile screen. So, it cannot display more number of links as a computer screen can project. The top 10 results which are featured on a computer monitor are divided in the mobile screen. No one likes to drag the screen or press next to see the results. Thus, an SEO has to make sure that sites get good ranking, so that they can be placed as top 4 results.
Mobile users usually search for local commodities or service providers. It is obvious that when you are stuck at some unfamiliar place, you will search for a place to lodge or dine that is in the vicinity. So, a search like “hotel in Andheri” becomes quite popular with mobile users. Thus, SEO link building service providers should focus on local search marketing to optimize the mobile search.