The Secret of Local Search Marketing
Things changed drastically with the passing times. Some 20 or 15 years ago, people used business directories to search for services providers, manufacturers and traders. It was perhaps the only means to get business listing, so that potential customers can find services or products easily. (I guess many of you would remember the bulky yellow pages, which had a list of traders and service providers). However, in the present digital age, the customers have turned to other means like search engines (and sometimes even to the social media services) to search as well as buy and sell of various services of products.
Now, if you want to find “schools in Ahmedabad” or “beauty salons in Delhi”, you just have to type the query on the search engines; no need to flip the pages of bulky books. Local search marketing has proved to be a powerful tool that has more or less replaced the business directories. It aims to drive maximum traffic from quality sources, as it displays implicit and explicit results pertaining to a definite geographical context. For example “restaurants in Mumbai”; the result for this query displays precise physical locations.
Whereas, for “International schools”, the search engines shows a list of schools irrespective of its geographical area. It is very difficult for sites to stand out and be unique to drive traffic in sea of websites. Moreover, the advertisements featuring in some corner of the site also pose a challenge to get good number of visitors. Local search marketing helps the site to get maximum traffic, as it optimizes the result with precise context to the geographical locations.
Local search marketing is a wide-ranging technique that culminates into getting more customers through social media services. Social networking sites have taken the business listings to a new level where the possible customers can easily connect and find different products and services. Face book users would have noticed the advts and links near the corner of its page.
Thus, Local search marketing strategies can be an effective tool to attract consumers to your business.