All about SEO
Search Engine Optimization
Search engine optimization is the process of improving the search ability and ranking through organic search by placing search engine friendly content into a website. For successfully implementing Search engine optimization, one must need to carefully select relevant keywords for the content which are designed to let your website up on the ranking list of search engine algorithms. There are two types of SEO: on page optimization and off page optimization. On page optimization includes content, images, relevant keywords, HTML code etc. Off page optimization includes back links from other relevant websites. SEO is simply making sure that your site is constructed in such a way that search engine can find and understand it easily.
Do we need SEO for our website?
The major commercial search engines like Google, Bing and Yahoo drive the traffic. Social media platforms too can drive backlinks to your website and help in generating traffic. But still search engines are the primary method for finding something on internet and users also use these search engines to get on to something they want. Search engines are made to do this for you. They provide you the targeted traffic. They find people for your offer. If search engines fail to recognize you site and miss out to add your content then you will not get the much needed traffic. Search queries are the method composed of words users type to search something. Traffic on site can make us famous, can get us the revenue; can expose us to the world like no other medium.
Do Search engines find us without SEO?
Search engines are smart enough and they are always improving their technology to crawl the web. They are responsible for the best results to users. But still there are some limitations to them. Whereas the SEO can help us overcome this limitations and can bond to the millions of visitors online and one wrong move in your site can hide it deep down the search result that no one can ever find it. In addition to availability of your content, search engines put your contents where there is much possibilities of getting higher visibility. Today internet marketing is very competitive and those who do SEO will have a much better chance to get more and more traffic which helps in getting more revenue.
Can we do it our self?
The world of SEO is complex but everybody can manage to understand it easily. There are bunch of materials available online from which user can get the basics of SEO. Little bit of knowledge and practical training will make you master in the world of Search engine optimization. Depending upon the time and work, commitment to learn and complexity of your business, you may decide whether you need an expert help or not. Organization that uses SEO can vary depending upon how complex and specialized their business is. Other can go for the broader and general approach.
Two Types of SEO
There are two types of SEO: The white hat SEO and the black hat SEO. The main difference is long term result and approach between the two. Though both of them have the pros and cons with them but still people like to stay away from the black hat SEO. White hat SEO utilises the methods to improve the rankings based on search engine guidelines. Whereas black hat SEO works on weaknesses of the algorithms guidelines. Techniques of white hat SEO include: quality content development, HTML optimization and restructuring, manual research and outreach. Black hat SEO techniques include link spam, hidden links and hidden texture. Today all search engine company use, what is called, grey hat SEO techniques which means they never cross the line of black hat SEO but never bound to work into the boundaries of white hat SEO.
SEO is suitable for whom?
If you just started your website business and need much traffic although you don’t have enough money, then you must wait for some time because SEO technique will not produce short term results. Even if you are new and have money to support SEO exercise for at least six months then probably you can think about it. Getting the links and traffic as same as your competitor is getting is not a good idea to practise on. This may leave you one step behind. Also if you are firm and not ready to make any changes to your site, then you will not get the high ranking. If you are doing the same think you have doing since past then the result will also be the same. That means poor. You are in online business and like to get on top then this will not be happen quickly until you get some help from SEO. These are some of the reasons that why and when you should start getting help from SEO.
What can SEO do and what not?
There is still misunderstanding what search engine optimization can achieve. Search engine optimization is not a magic that some actions will have some specific reactions or results. No search engine optimization companies can get you higher ranking by simply submitting directory for you site. No one will assure you that you can have the top ranking if you just change your content written by some college dropouts. Let us find out what SEO can achieve: It improves your site’s friendliness. It will definitely improve your search ranking with some useful keywords over a period of time say months or year. SEO will get you on top by following search engine optimization campaign which will cost you handsome money. Well written, useful and entertaining content will help you fulfil the search engine optimization campaign which will result in higher ranking. What SEO cannot do: SEO can never make your website irresistible for search engine so that it never loses its ranking. It will have no magic button to improve your rankings within weeks. By doing free directory submission, SEO cannot improve your result and don’t expect it to be much cheaper. Cheaper SEO practise is worse than no SEO. Low quality and copied content will never get you expected results.
Services offered by SEO
Website Audit: An SEO audit can come with different levels of details and complexity. A small website audit can be of few pages and would address issues like titles, content plagiarism etc. A full website audit can be of more than dozen pages and would address smaller issues which may be dangerous to your ranking results.
At the basic level, a website owner should expect to have well observed guide for fixing website elements and make it search engine friendly. Though audit will help your website be search engine friendly, it is not important that it will show your website on top results.
On-Site SEO: On page SEO is the practise of implementing all the recommendation we have got trough website audit. On site SEO can address the number of elements like missing page titles, headings, contents, and internal link structure. This type of on-site SEO targets home page and some other static pages of the website. More comprehensive on-site SEO will implement the detailed issues taken out by the in-depth website audit.
SEO content Development: SEO content is the process of writing a content that can come in different forms like articles, tutorials, glossaries, documents, essays, PDFs and other databases. Traditional content is not the right one here because content varies from time to time depending upon the website. SEO content will impact search engine friendliness appropriately and it is described as high quality content.
Link Development: Link development is the most important and controversial thing you will see on internet today. Some companies offer SEO practises with very less expense. What they do is bulk directory submission, writing and posting low quality content, unnecessary blog writing. This will result in low quality of SEO work which will never help you get the ranking you expected. This way you are doing nothing but throwing your money. The important thing here is not quantity but quality work has to be done to get the improvements.
How to Fix SEO problems
Optimized websites cannot be tolerated with basic issues that can negatively impact the search engine results. There are some basic guidelines in order to address these problems.
Duplicate Content: Many sites suffer from the duplication of content and we believe that content is content, it doesn’t matter anymore. But good quality content is the winner and duplicate content is the loser and is a slow poison for your site’s health. Remove those bad contents as soon as possible.
Short but descriptive URLs: URLs tell user about the page they are surfing on. URL like www.xyz.com/home.php&pageid=1232322443322 tells nothing about the page but instead why don’t we use www.xys.com/about-the-blue-product.php. There is no good reason not to use descriptive and short URLs.
Title Tags: The title tag should be utilized properly. This is the essential process for on-site optimization process.
Customizable description and meta tags: It is advisable to customize the meta tags. These meta tags can be used to provide search engine relevant marketing text for displaying description on search engine result pages.
Non search engine friendly navigation: Search engines do indexing before they rank them. If your website is with complex structure then no search engine optimization will help you in ranking. Develop a simple to use and navigable website.
How to optimize your website
Customized titles: As stated earlier customize each and every page on your website and give proper title to those pages so that they can describe what the content on the page is.
Headings and sub headings: Well thought out headings and sub headings are very important. They should be used intentionally. Important topic of your content should be labelled as Heading1 and sun section of the topic should be Heading2 and so on. This type of structure would denote that you have sub sections on your particular page. Just like title and meta tag, heading too should be descriptive.
User centric well composed content: When you write content then keep in mind that your content should be of high quality, useful in nature and somewhat entertaining to the readers. It can be full of facts, has information about the topic, carry some entertaining pros which makes it unique on the internet. If your content is redundant and duplicate then it won’t be allowed to be in top result pages. It will be hidden so deep that user will not be able to find it again. Do not try to use key words more frequently but try to concentrate on content quality. Overuse of key words make your content boring and user will find it cheap, thus results will not be satisfactory. Try to use mindful of key words rather than using same key words again and again.
Logical internal link structure: Logic is the winner in search engine optimization. If you are building your web site content then use your logic to make internal links. You must justify your in-line links so that user can get benefited from them. If one particular word on your page has some meaningful content on the other page then you should provide internal link on that word which redirects you on the other page.
Let us summarize and try to remember some things. Make titles, tags and headings descriptive but short but avoid repeating the same words in description. Your content should be well composed, written and useful to your readers. Do not try to use unnecessary and meaningless keywords in your content. Add keyword to your file name but avoid using the same words again and again. Always keep improving your content but do not add pages with no meaning at all.
How to build links to your content
Before you start building linking to your content, make sure that you have the right content that worth linking to. Or else you will be doing the same thing other marketers do, posting bulk directory submission, blog or article posting etc. This will be of low quality and will make you suffer later on. You must have compact content worth linking to. If you don’t have that, start writing the comprehensive yet useful content. Let us assume that you have the one. Now take a look at some of the link building strategies.
Directory Submission: These types of directory are paid or free but you will get a link form other relevant websites. They are not of the highest quality but will help you in some way to your link building profile.
Requests: You could send link requests to some websites. They can get some information from your website and in return can provide you complimentary content.
Paid submission: Paid directory submission offer you a suitable category of products or services. Yahoo directory and Business.com are some of the examples.
Content can produce links too: If you are an expert in the field of content writing then you should provide article or other content to needy websites and in return you can put backlinks to your website from which users can find some useful information. But remember do not try to provide same articles and contents for all the websites. This will result in duplication of content and might get you in trouble as far as ranking is concerned.
Organizational links: Join local chamber of commerce and industrial associations which have links to their member website.
Digital marketing is the term used for marketing products and services using digital mode of advertising, mainly on internet. It also includes mobile phones, display of advertising. Since its inception in 2000s, digital marketing has changed the brands campaigns and businesses use technology for their marketing. Digital platforms are included in marketing plans and everyday life. People are also utilizes these digital platforms instead of going to physical shops to buy. There are different techniques of digital marketing such as search engine optimization, content marketing, social media marketing, e-mail marketing, search engine marketing, social media optimization, e-books and games are becoming more and more popular in our everyday life.
Search Engine Optimization
Search engine optimization is the process of improving the search ability and ranking through organic search by placing search engine friendly content into a website. For successfully implementing Search engine optimization, one must need to carefully select relevant keywords for the content which are designed to let your website up on the ranking list of search engine algorithms. On page optimization and off page optimization are the two types of SEO. On page optimization includes content, images, relevant keywords, HTML code etc. Off page optimization includes back links from other relevant websites. SEO is simply making sure that your site is constructed in such a way that search engine can find and understand it easily.
The major commercial search engines like Google, Bing and Yahoo drive the traffic. Social media platforms too can drive backlinks to your website and help in generating traffic. But still search engines are the primary method for finding something on internet and users also use these search engines to get on to something they want. Search engines are made to do this for you. They provide you the targeted traffic. The world of SEO is complex but everybody can manage to understand it easily. There are bunch of materials available online from which user can get the basics of SEO. Little bit of knowledge and practical training will make you master in the world of Search engine optimization. Depending upon the time and work, commitment to learn and complexity of your business, you may decide whether you need an expert help or not. Organization that uses SEO can vary depending upon how complex and specialized their business is. Other can go for the broader and general approach.
Content marketing is form of marketing; it is created, publishing and distributing content targeted for particular audience online. It is used by businesses to get attraction and generate popularity. It is used to expand their customers and help in generating online sales. It also increases brand awareness and engage online community in purchasing. Unlike other digital marketing techniques, content marketing relies on meeting customers for their needs. The central idea of the content marketing is that company has to give something important to get something valuable in return. When businesses pursue content marketing, the main focus should be the customers’ needs. Once the business identifies customer’s need, information can be shown in different formats like news, papers, info graphics, podcasts, question and answer articles, photos and blogs etc.
When creating content, corporations will take care of preliminary steps.
Focus on target audience and their needs: The very first step in creating successful content for marketing is to define target audience. Content marketers focus on customers’ needs and desires beyond their interest in products and services. If so closely you define your customers, so concisely you can make the content for your target customers.
Select the types of content: The most common used mode of content marketing is blogs. Other modes include white papers, e-books, lists, quizzes, Q&A, Surveys, Editorials, and Podcasts etc. The ultimate aim of choosing mode of content will depend on business goals and your customers.
Content Management System: There are many content management systems (CMS) available in the market. Most include functions of creating, publication and tracking system for successful posts.
Content distribution is one of the aspects of successful content marketing campaign because it requires time commitment.
Own Website: Businesses with their own websites have full control and customization over marketing strategies. One main challenge the website owner faces is to create initial customer base. To increase traffic, content marketer should invest in search engine optimization.
Guest posts: Guest posts are the blogs you post on others websites, often with backlink or referral link to your own website. These blogs can create high reach in low time commitment.
Reconnect: It includes email newsletter, podcasts, and white papers. It might help in reconnecting to the visitor who recently visited your site.