Promote Your Ecommerce Products Using Twitter
Twitter is a Social Networking website whose potential has been largely untapped in the area of internet marketing.
Twitter has a lot of potential for ecommerce businesses. Keeping this in mind, we have listed 6 ideas for marketing your products through Twitter.
1. Supply Exclusive Deals and Offers
Huge companies have Twitter accounts to share their updates with their audience. They tweet about special offers and discounts whenever they come up with any. Customers interact on the platform through comments.
2. Involve Calls to Action on Twitter
Irrespective of whether you provide any offer on your twitter account or not, make sure you provide them a call for action. Some link in your tweets should lead them to your website. However, sometimes you need to prompt them a little.
3. Twitter Social Sharing Buttons should be Integrated
Beyond your website, if you want to extend the conversation about your products, this is a very effective way. There are 4 options in Twitter: Hashtag, Follow, Mention, and Share. The last one is the one you want. Creating the button is easy and requires only a few minutes.
4. Curate Content
Twitter is used by people as an information network and less as a social network. Tweets are given attention only when customers find them interesting the find them deserving. No content would attract the customers of the readers unless your twitter account talks of some special offers for them.
5. Customer Service
According to a survey, it has been found out that every month 19% of twitter users look out for customer support every month. The survey also says that 42% of people are interested in learning about various products and services, 41% of people provide their personal opinions about these products and services, and 31% ask for advice from others regarding these products and services. This means that there is a huge opportunity for the online businessmen who want to reach out to the customers.
Generally, customers don’t approach directly. This makes it necessary for the business owners to take note of the conversation happening on the social media regarding the related topics, by utilizing the tools designed for the same. There are certain tools that are inexpensive. Or, you can do it by yourself using Google alerts, and Twitter search.
Be proactive and offer immediate help to customers, and if possible within 24 hours, in case you come across a mention of your product or brand on Twitter that needs instant attention.
6. Although Twitter is not a promotional medium, yet the users can pay directly using twitter. There are companies that have developed a solution according to which customers are able to make purchase using their twitter account. More such developments are in the pipeline.
Products and their images are listed. If a buyer is interested, he may tweet “buy” and the purchase is furthered buy proceeding towards PayPal. The receipt of shipping details is sent to the buyer via email.
Any business can offer deals when there are places like Twitpay that posts daily deals via tweets. All you need to do is re-tweet to confirm the purchase.